Kara Redoutey, MBA
What are the barriers to a culture of philanthropy?
Building a culture of philanthropy takes a long time and a dedicated commitment from leadership and all stakeholders. It requires long term relationship building, strategic planning and vision, and regular consistent education. And after you take all of the time to build the culture, you must find ways to sustain it.
What is the case for building a culture of philanthropy anyway?
A culture of philanthropy means you have an engaged board participating in fundraising activities and actively sharing your mission and accomplishments. They all have the elevator speech down. The staff has all bought in and support the development foundation. There is staff dedicated specifically to development and fundraising goals are clear to all stakeholders. All processes focus on the donor and leadership gives time to donor relationship building, especially the CEO. All of this means more donors, more positive word of mouth, and the more likely your organization is to further its mission in your community.
How can you help?
- Ask questions. Make sure you understand your organization’s fundraising goals and know how development impacts your organization’s ability to further the mission.
- Share with your coworkers, friends, and family the positive difference and huge impact fundraising has on your organization’s ability to fulfill the mission.
- Be the reason donors choose to give to your organization. Live out the mission through your work each day.
How would you work to build and sustain a culture of philanthropy at your organization?