Marketing Leadership: Word of Mouth Marketing & Social MediaPosted on January 12, 2014

Kara Redoutey, MBA

Why are leaders hesitant to do this?

Leaders are hesitant to advocate for their organization through social media for many of the same reasons they are hesitant to advocate face to face.  They fear any potentially uncomfortable situation and they don’t want to mix business with pleasure.  Others are hesitant because they are still learning how to advocate for their organization in their own personal style.

What is the case for doing it anyway?

Social media is a natural conduit for word of mouth marketing.  Many of us have hundreds or even thousands of “friends” and the ability to influence them with the stroke of a key on one of our many devices.  Not only are you positively promoting your company to those you can influence, but you are creating awareness of your organization’s offerings and information to friends of your friends.  The ability to reach many others and to initiate engagement and conversation is made much simpler through social media and the results are far better than traditional marketing efforts.    

How can you do it?

  1. Choose the right platform.  There are many different options to participate in conversations online.  Choose the one that makes sense for you.  There is no need to create social media accounts that you won’t really use.
  2. Share your experience.  Simply begin talking.  Share your experience and recommendations. Ask questions.  Engage with others online. 
  3. Join the conversation.  People are talking about your organization online and we want them to keep talking. Join those individuals already talking and share more information about your organization.
  4. Be honest.  Always be honest about who you are and who you represent. You could hurt your reputation and your company’s reputation otherwise.   
  5. Teach others.  Once you become comfortable advocating for your organization online, teach your employees and customers how to do it.  Show them examples.  Once everyone is on board, the power of word of mouth will really begin to show.

How have you been an advocate for your organization  lately?

2 Responses

decampv January 13th, 2014

I think the only reason I hesitate ever is the fact that others in my “circle of friends” me may be likely to argue etc creating an environment of conflict rather than marketing. So I choose my crowds and words wisely.

beauvastine January 14th, 2014

Consumers often connect to others through social, functional and emotional issues. One of the easiest ways to gain support of your organization through social media is to share positive stories that have had an impact on you personally. In sharing these stories, you enable your “friends” to engage you by inviting them to share their stories as well. Most importantly, in anything you do, show that you believe in your organization, and show that belief through your actions.

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